Working out of the global hub of Dubai, UAE Duncan serves up innovative, cutting edge Soul-utions to create, develop and implement Food and Beverage concepts for world-class restaurants, cafes, bars, clubs and lounges throughout the Middle East and Asia Pacific regions.

Incorporating standalone outlets as well as international and boutique hotels, his bespoke services have included new as well as established operations, catering to the needs of independent owners, operators and investors..

As outlined in his book CREATE TO PLATE his CONCEPT SOUL-UTIONS  Th philosophy has taken clients on their hospitality journey, transforming ideas into a living, breathing, thriving hospitality business with “soul” and profits!.

He explores and leads operators through the 12 key areas that take a hospitality concept from ‘Vision to Creation’ – sharing his expertise, insights, strategies and connections to set hospitality ventures up for success from the very start.

His EDGE-UCATION programs also empower management and teams to excel and deliver the business vision including, online tools & resources as well as courses and training programs customised to support and ensure continued growth and development of a hospitality business.

I don’t work….I spend my time doing what I love and if I can share just some of that with others, supporting them to grow through innovation, relevance, profitability AND driven by their soul, then I have achieved my goal

  Duncan Fraser-Smith


Positioned at the forefront of leading industry projects around the globe

An inimitable passion for the Hospitality industry

Never settling for anything other than innovative

Dedicated to transforming clients’ visions in realities

Believe that the taste of success is down to building strong relationships

Adhering to briefs and budgets, sticking to deadlines


Duncan Fraser-Smith

  • Founder of The Cutting Edge Hospitality Agency
  • Voted No 1 Influencer Caterer Middle East ‘Power 50’
  • Awarded ‘Leading F&B Director’ by Hotel & Catering News Middle East
  • Creator of the world’s first ‘MasterChef, the TV Experience’ Restaurant concept in Dubai.
  • Founding Member of Global Restaurant Investment Forum (GRIF) 
  • Keynote speaker, moderator & panelist for international trade and corporate conferences and events  
  • Contributing writer to international hospitality publications
  • Author of ‘CREATE TO PLATE

Success Stories