Working out of the global hub of Dubai, UAE and the gastronomic centre of Melbourne, Australia  we serve up innovative, integrated CUTTING EDGE Soul-utions to create, develop and implement Food and Beverage concepts for world-class restaurants, cafes, bars, clubs and lounges in the Middle East and Asia Pacific regions. 

Incorporating standalone outlets as well as international and boutique hotels, our bespoke services cover new as well as established operations, catering to the needs of independent owners, operators and investors.

CONCEPT SOUL-UTIONS  The Cutting Edge Agency takes you on the journey from concept vision to creation, transforming your ideas into a living, breathing, thriving hospitality business with “soul” and profits!. 

Our services offer both an online as well as face to face approach to Concept Soul-utions. We explore and lead you through the 12 key areas that will take your concept from ‘Vision to Creation’ – sharing our expertise, insights, strategies and connections to set you up for success from the very start. 

EDGE-UCATION  Empower your management and teams to excel and deliver your vision with our programs, resources and online courses, customised to support and ensure continued growth and development of your hospitality business.

SALES-EDGE Effective and innovative sales, branding and marketing strategies to attract the right people and revenue to your hospitality business and ensure its longevity!

The Cutting Edge Edge Agency delivers innovation and an integrated thought process to creating and developing authentic and relevant hospitality venues for independent restaurateurs, international 4&5 star hotels, new and established global brands, owners, investors and operators worldwide.

  Duncan Fraser-Smith

Our Commitments

Positioned at the forefront of leading industry projects around the globe

An inimitable passion for the Hospitality industry

Never settling for anything other than innovative

Dedicated to transforming clients’ visions in realities

Believe that the taste of success is down to building strong relationships

Adhering to briefs and budgets, sticking to deadlines

Leadership Team

Hospitality Business Coach

Duncan Fraser-Smith

  • Founder of The Cutting Edge Hospitality Agency
  • Voted No 1 Influencer Caterer Middle East ‘Power 50’
  • Awarded ‘Leading F&B Director’ by Hotel & Catering News Middle East
  • Creator of the world’s first ‘MasterChef, the TV Experience’ Restaurant concept in Dubai.
  • Founding Member of Global Restaurant Investment Forum (GRIF) 
  • Keynote speaker, moderator & panelist for international trade and corporate conferences and events  
  • Contributing writer to international hospitality publications
  • Author of ‘CREATE TO PLATE
Hospitality Business Coach

Marlane Fraser-Smith

  • The Cutting Edge Hospitality Agency
    Australia & Dubai
  • Vesper Bistro and Bar – Australia
    Restaurant Owner/Director
  • The Entertainer FZ LLC – Dubai
    Global Hotel Director, Middle East, Africa, Europe & Asia.
  • Entertainment Publications – Australia & New Zealand
    National Manager Partnership Marketing
  • IHG and Rydges Hotel groups – Australia
    Director of Sales

Success Stories