Working out of the global hub of Dubai, UAE and the gastronomic centre of Melbourne, Australia we serve up innovative, integrated CUTTING EDGE Soul-utions to create, develop and implement Food and Beverage concepts for world-class restaurants, cafes, bars, clubs and lounges in the Middle East and Asia Pacific regions.
Incorporating standalone outlets as well as international and boutique hotels, our bespoke services cover new as well as established operations, catering to the needs of independent owners, operators and investors.
CONCEPT SOUL-UTIONS The Cutting Edge Agency takes you on the journey from concept vision to creation, transforming your ideas into a living, breathing, thriving hospitality business with “soul” and profits!.
Our services offer both an online as well as face to face approach to Concept Soul-utions. We explore and lead you through the 12 key areas that will take your concept from ‘Vision to Creation’ – sharing our expertise, insights, strategies and connections to set you up for success from the very start.
EDGE-UCATION Empower your management and teams to excel and deliver your vision with our programs, resources and online courses, customised to support and ensure continued growth and development of your hospitality business.
SALES-EDGE Effective and innovative sales, branding and marketing strategies to attract the right people and revenue to your hospitality business and ensure its longevity!