Working out of the global hub of Dubai, UAE Duncan serves up innovative, cutting edge Soul-utions to create, develop and implement Food and Beverage concepts for world-class restaurants, cafes, bars, clubs and lounges throughout the Middle East and Asia Pacific regions.
Incorporating standalone outlets as well as international and boutique hotels, his bespoke services have included new as well as established operations, catering to the needs of independent owners, operators and investors..
As outlined in his book CREATE TO PLATE his CONCEPT SOUL-UTIONS Th philosophy has taken clients on their hospitality journey, transforming ideas into a living, breathing, thriving hospitality business with “soul” and profits!.
He explores and leads operators through the 12 key areas that take a hospitality concept from ‘Vision to Creation’ – sharing his expertise, insights, strategies and connections to set hospitality ventures up for success from the very start.
His EDGE-UCATION programs also empower management and teams to excel and deliver the business vision including, online tools & resources as well as courses and training programs customised to support and ensure continued growth and development of a hospitality business.
I don’t work….I spend my time doing what I love and if I can share just some of that with others, supporting them to grow through innovation, relevance, profitability AND driven by their soul, then I have achieved my goal
Duncan Fraser-Smith
The talented people who worked with Duncan on bringing MasterChef, the TV Experience to fruition, the project managers, photographers, former contestants of the show, and the brand licensing executives would not hesitate to work with Duncan again.
Duncan’s love for what he does, his ability to jump on a plane and demonstrate how such a TV inspired restaurant can come to life, made the whole endeavour feel risk and hassle free
Duncan’s expertise and professionalism in the hospitality world are to put it simply, unmatched. Having the pleasure to work with Duncan at MasterChef the TV experience in Dubai, I realized that his power is not just in his experience but in the way he affects people. Bringing the best out of everyone he comes in contact with.
It was my pleasure to work with Duncan and he has proved his superior F&B knowledge on every occasion, His enthusiasm, initiative and leadership as a client and as a consultant has resulted in some extremely successful projects together.
From the outset Duncan was a valuable founding Member of The Global Restaurant Investment Forum. His connections and enthusiasm were crucial to the growth of the event. Duncan was a key figure in driving the development of Dubai’s restaurant scene to the next level
Duncan is a truly kind and approachable leader. He has extensive experience in the hospitality industry spanning more than 2 decades in large hospitality groups internationally. My experience with Duncan as part of my residency in MasterChef the TV Experience restaurant Dubai was an unforgettable one.
A world first restaurant experience, Duncan says, ‘why not’?! He literally brought together MasterChef contestants from around the world so we could be face to face, fork to fork, with the people who make TV possible, the passionate foodie viewers.
“Duncan is one of those people who you meet and immediately know that this guy is on it, I’ve had the privilege of working with him in Dubai and in Amsterdam, he is refined, succinct and infinitely knowledgeable. One of the very best in the industry, the real deal.”
“Duncan is an astute Restaurant operator, food and beverage specialist and accomplished entrepreneurial leader who has greatly influenced and supported my work as a contemporary Middle Eastern chef’ He single- handedly steered a very important restaurant, Cle Dubai, bringing me to the city, to an operational stage unseen in Dubai. Opening night was like the opening night at an opera!