Duncan Fraser-Smith


Duncan Fraser-Smith

Duncan Fraser-Smith, a passionate accomplished Australian, boasts an impressive reputation as a dynamic innovator, disruptor and creator in the regional and international food and beverage scene.

Duncan has over thirty years’ success in key senior management roles within the hotel and restaurant industry across the Middle East, Asia, Europe and Australia working with the likes of  Hyatt, IHG and Accor and is the founder of The Cutting Edge Hospitality Agency.

In 2008, Duncan left Australia and a progressive career in restaurant and bar operations, to take up his appointment as General Manager of Hospitality Operations at Qatar Sports City.

Based in Dubai, UAE since 2010 and voted the No1 Influencer in the Food and Beverage Industry in the Middle East, his journey began as Group Director of Design, Food and Beverage for InterContinental Hotels Group (IHG) creating and developing over 100 food and beverage concepts for the group across the Middle East, Europe, Africa and Asia.

In 2013, Duncan founded The Cutting Edge Hospitality Agency and was involved in some of the region’s most dynamic projects. He was instrumental in bringing acclaimed Michelin-starred British chef Jason Atherton to open Marina Social in Dubai. He led the launch of CLE Restaurant and Bar with Michelin-starred chef Greg Malouf and executed one of Dubai’s most high-profile openings. He crafted the unique Intersect by Lexus concept, the second to open world-wide and worked hand in hand with Michelin Starred Chef Pierre Gagnaire to create and launch Choix Patisserie to name a few.

Duncan’s entrepreneurial spirit also led him to create a preferred partnership with Banijay Group (previously Endemol Shine), the TV production company for MasterChef TV Series to successfully launch “MasterChef the TV Experience” a world first ‘screen to plate’ restaurant concept that embodies the emotional connection found between the consumer and MasterChef Champions from across the globe.

Hospitality Business Coach

His passion, vision, innovation and collaboration has brought many new hospitality concepts and brands to life and is an indication of his commitment to continually contributing to the growth and development of the industry that he loves.

His contribution is sought after and well respected and he has been involved in the creation of over 200 hospitality concepts worldwide. Duncan is an expert operator, key note speaker, forum moderator, panelist and an on-going contributing writer for some of the worlds leading Hospitality industry publications!

Duncan is also the Author of “CREATE TO PLATE”, outlining his cutting edge approach to creating world class hospitality concepts and sharing his  key insights, tips, strategies and actions, providing a roadmap to success from vision to creation!