Marlane Fraser-Smith


Marlane Fraser-Smith

Marlane Fraser-Smith has created a very successful career and established reputation in the hotel, tourism and hospitality industry over the past 25 years. Her passion, creativity and drive was evident in hotel sales and marketing management roles and this combined with partnership marketing expertise and a pioneering spirit, has led her to head up a number of start up positions within the  global hospitality sector throughout the Middle East, Africa, Asia, Europe and Australia. Marlane has most recently created and co-owned Vesper Bistro and Bar, a Mediterranean island restaurant in Melbourne, Australia. She is also a partner and Director of the Cutting Edge Hospitality Agency in Australia and Dubai.

The Cutting Edge Hospitality Agency – Australia and Dubai

The leadership, management and growth of a hospitality services agency 

Vesper Bistro and Bar – Australia

Restaurant Owner/Director
Design, Sales, Events, Marketing, Branding , Guest Relations and Loyalty 

The Entertainer FZ LLC – Dubai

Global Travel Director
Hotels worldwide/Partnership Marketing
Creation and development of a start up international travel division for the Entertainer business portfolio in the Middle East, Africa, Europe and Asia hotel markets.

Entertainment Publications – Australia and New Zealand

National Manager Partnership Marketing
Travel, Retail and Leisure
Pioneer of the Travel, Leisure and Hotel division of the Entertainment hospitality and restaurant marketing membership program

Accor, IHG and Rydges Hotel groups – Australia

Director of Sales
Hotel Sales & Marketing Management roles
Global network of hotel clients throughout Middle East, Asia, Africa, Europe and Australia.

Hospitality Business Coach

  • Hotel Sales Management
  • Hotel Contracting & Negotiation  
  • Hotel Revenue & Sales Operations
  • Business Development & Planning 
  • Financial Analysis & Reporting
  • Strategic Partnership Marketing 
  • Branding, PR and Marketing
  • Events Sales & Management 
  • Staff Training and Development
  • Interior Design 
  • Driving & Maximising Sales Performance
  • Recruitment